Client
Arujun Kurupalli
Year
2025
Project Type
Commercial
Project Category
Visual Identity
Credits
Visual Identity: Mohamad Azeem
Presentation: Mohamad Azeem
Brand Introduction
HillField Studios is a media production company based in Bandra Kurla Complex, Mumbai. It is the first venture under HillField Group, founded by six friends from Kerala with a shared passion for storytelling and a vision to reshape the film industry.
The studio works across films, music, and television, helping creators turn strong ideas into content that people connect with and remember. From writing and recording to editing and publishing, HillField handles every part of the creative process.
Their core services include motion picture production, sound recording, music publishing, and TV content development. The team collaborates closely with filmmakers, musicians, writers, and artists to ensure each project is crafted with care, creativity, and high production value.
Brand • Vision • Story
The logo combines four key elements: a hill at the base to reflect the brand name, a camera shutter to represent storytelling, and a sun in negative space, symbolizing new ideas and creative energy. The rounded corners add softness, trust, and a modern feel — important for a media brand that moves with trends and stays relevant.
The logo have rounded corners to give it a modern, friendly, and approachable look. This softness helps build trust while also showing that the brand stays current with trends — an important trait in the fast-moving media industry.
The design follows precise horizontal, vertical, and 45-degree spacing, which creates a strong sense of visual balance and harmony. This structure ensures the logo looks clean, intentional, and professional in any setting.
For the brand’s primary typeface, we chose Manrope — a clean, modern sans-serif font with sharp edges and balanced proportions. Its width-to-height ratio gives it a strong visual presence, making it ideal for headlines and key messaging. We’ve also adjusted the kerning (letter spacing) to create a sense of closeness, which complements the logo mark and adds to the overall balanced look.
We chose a monochromatic color palette over analogous or complementary schemes to maintain focus and cohesion. The colors we chose for the brand are shades of Genoa — a cool, deep green that reflects the idea of a hill, directly tying into the name Hillfield Studios. This choice was made to give the brand a sense of stability, freshness, and connection to nature, which also aligns with creativity and growth.
